Friday, 13 March 2009

Understanding our audience: Stakeholder analysis

This was another crucial planning day for Viewpoints. This time, our goal was to work out who the important stakeholders are for the project, and how exactly they might inform our work, or spread the word about us.

We started by identifying a list of potential internal (i.e. within the University) and external stakeholders, and then mapped them to a list of categories from the JISC Infonet process review document - Strategic, Managerial, Operational, Direct Influence and Indirect Influence. We added two additional categories - Champion (for people who can promote the project on a wider basis) and Support (for those involved in development with us, who might not necessarily use the tools themselves.)

After today, we have a much clearer picture of the people who can influence the direction of the project and its outputs. We hope to begin meetings with internal stakeholders in the next few weeks.

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